Designing User-Centered Product Experiences for E-Commerce:
Designed responsive website and product landing pages that transformed technical product information into engaging digital experiences. The layouts combined strong visual storytelling with user-centered design principles to help customers explore product features and make informed purchasing decisions.
My Role:
UX/UI Design • Web Design • Information Architecture • Photo Editing
• Video Editing
Tools:
Adobe Illustrator • Adobe Photoshop • Adobe XD • Figma
Designed responsive website and product landing pages that transformed technical product information into engaging digital experiences. The layouts combined strong visual storytelling with user-centered design principles to help customers explore product features and make informed purchasing decisions.
My Role:
UX/UI Design • Web Design • Information Architecture • Photo Editing
• Video Editing
Tools:
Adobe Illustrator • Adobe Photoshop • Adobe XD • Figma
• Designed responsive website and landing page layouts that balanced product education, lifestyle imagery, and clear calls to action.
• Applied UX/UI best practices, including accessibility, visual hierarchy, information architecture, and consistent user flows to improve navigation and product discovery.
• Created interactive product experiences that allowed customers to visualize customization options, including interchangeable light covers and bezel configurations.
Delivered engaging digital experiences that simplified complex product information while strengthening KC HiLiTES' e-commerce presence. The scalable layouts supported future product launches and created a more intuitive shopping experience across desktop and mobile devices.
