Evolving an Iconic Brand Symbol into a Recognizable Character:
Reimagined KC HiLiTES' iconic Smiley Face by evolving one of the brand's most recognizable symbols into a modern character while preserving its heritage. Inspired by the original Daylighter cover created by founder Pete Brown in 1970, the refreshed design introduced personality through custom illustration, hand-drawn typography, and distinctive brand elements.
My Role:
Graphic Design • Illustration • Brand Identity • Concept Development
Tools:
Adobe Illustrator • Adobe Photoshop • Adobe After Effects
Reimagined KC HiLiTES' iconic Smiley Face by evolving one of the brand's most recognizable symbols into a modern character while preserving its heritage. Inspired by the original Daylighter cover created by founder Pete Brown in 1970, the refreshed design introduced personality through custom illustration, hand-drawn typography, and distinctive brand elements.
My Role:
Graphic Design • Illustration • Brand Identity • Concept Development
Tools:
Adobe Illustrator • Adobe Photoshop • Adobe After Effects
• Reimagined KC's historic Smiley Face into a modern brand character while preserving its legacy and recognizable identity.
• Created custom illustrations, hand-drawn typography, and graphic elements that expanded the character's personality and visual appeal.
• Developed artwork for use across apparel, merchandise, marketing campaigns, and branded promotional materials.
The redesigned Smiley Face evolved into a recognizable brand character that continues to represent KC HiLiTES across merchandise and marketing. The character has been adopted on apparel and additional branded products, extending one of the company's most iconic visual assets beyond its original purpose.
• Created custom illustrations, hand-drawn typography, and graphic elements that expanded the character's personality and visual appeal.
• Developed artwork for use across apparel, merchandise, marketing campaigns, and branded promotional materials.
The redesigned Smiley Face evolved into a recognizable brand character that continues to represent KC HiLiTES across merchandise and marketing. The character has been adopted on apparel and additional branded products, extending one of the company's most iconic visual assets beyond its original purpose.
