Creating Engaging Email Experiences Through Visual Storytelling:
Designed consumer email campaigns that combined brand storytelling, product education, and promotional messaging to engage audiences throughout the customer journey. Campaigns balanced strong imagery, concise messaging, motion, and clear calls to action to create visually compelling experiences that supported both brand awareness and e-commerce goals.
My Role:
Figma • Adobe Photoshop • Adobe InDesign • Klaviyo
Designed consumer email campaigns that combined brand storytelling, product education, and promotional messaging to engage audiences throughout the customer journey. Campaigns balanced strong imagery, concise messaging, motion, and clear calls to action to create visually compelling experiences that supported both brand awareness and e-commerce goals.
My Role:
Visual Storytelling • Email Design • Digital Production • Photo Editing
• GIF & Motion Design
Tools:• GIF & Motion Design
Figma • Adobe Photoshop • Adobe InDesign • Klaviyo
What I did:
• Designed lifecycle and promotional email campaigns, including welcome series, product launches, educational content, and targeted marketing campaigns.
• Designed lifecycle and promotional email campaigns, including welcome series, product launches, educational content, and targeted marketing campaigns.
• Created the KC Welcome Email experience to introduce new subscribers to the brand's heritage, culture, and product ecosystem while building a stronger connection with the audience.
• Designed product-focused campaigns using product photography, lifestyle imagery, and animated GIFs to demonstrate product features, functionality, and real-world applications.
• Established clear visual hierarchy and calls to action to guide customers through campaign messaging and encourage engagement with products and the KC HiLiTES website.
• Prepared and optimized digital assets for email deployment, including image editing, retouching, layout production, GIF creation, and campaign implementation in Klaviyo.
• Designed product-focused campaigns using product photography, lifestyle imagery, and animated GIFs to demonstrate product features, functionality, and real-world applications.
• Established clear visual hierarchy and calls to action to guide customers through campaign messaging and encourage engagement with products and the KC HiLiTES website.
• Prepared and optimized digital assets for email deployment, including image editing, retouching, layout production, GIF creation, and campaign implementation in Klaviyo.
Outcome:
Created a cohesive email experience that strengthened KC HiLiTES’ digital presence while supporting customer education, engagement, and e-commerce conversion. The redesigned lifecycle welcome campaign contributed to a 7,000% increase in email-attributed revenue, based on Klaviyo reporting during the campaign period, demonstrating the impact of strategic design and visual storytelling on campaign performance.
