Elevating Athlete Storytelling Through E-Commerce Design:
Designed apparel graphics that translated the KC HiLiTES brand into wearable merchandise inspired by the outdoors and the spirit of adventure. Each collection blended custom illustration, typography, and iconic brand elements to create apparel that resonated with the off-road community while reinforcing KC's heritage and adventurous lifestyle.
My Role:
Graphic Design • Apparel Design • Illustration • Concept Development • Production Artwork
Tools:
Adobe Illustrator • Adobe Photoshop • Procreate
Designed apparel graphics that translated the KC HiLiTES brand into wearable merchandise inspired by the outdoors and the spirit of adventure. Each collection blended custom illustration, typography, and iconic brand elements to create apparel that resonated with the off-road community while reinforcing KC's heritage and adventurous lifestyle.
My Role:
Graphic Design • Apparel Design • Illustration • Concept Development • Production Artwork
Tools:
Adobe Illustrator • Adobe Photoshop • Procreate
What I did:
• Designed original apparel graphics inspired by KC HiLiTES' "Adventure Further" brand philosophy and off-road culture.
Developed a collection of apparel graphics that strengthened KC HiLiTES' lifestyle brand while creating wearable merchandise that resonated with its outdoor community and reinforced the company's adventurous identity.
• Designed original apparel graphics inspired by KC HiLiTES' "Adventure Further" brand philosophy and off-road culture.
Created custom illustrations, typography, and graphics featuring recognizable brand elements, including the iconic KC Daylighter® Smiley Face.
Prepared production-ready artwork for both screen printing and embroidery across a variety of apparel styles.
Outcome:Developed a collection of apparel graphics that strengthened KC HiLiTES' lifestyle brand while creating wearable merchandise that resonated with its outdoor community and reinforced the company's adventurous identity.
