Event Branding That Celebrates 60 Years of K-Swiss Heritage:
Developed the visual identity and event branding system for K-Swiss’ 60th Anniversary activation in New York City. The creative direction celebrated the brand’s tennis heritage while bringing it into a modern event environment through bold typography, heritage-inspired colors, anniversary graphics, and the K-Swiss House identity.
My Role:
Event Branding • Environmental Design • Graphic Design
• Art Direction • Production Design
Tools:
Adobe Illustrator • Adobe Photoshop • Adobe InDesign
Developed the visual identity and event branding system for K-Swiss’ 60th Anniversary activation in New York City. The creative direction celebrated the brand’s tennis heritage while bringing it into a modern event environment through bold typography, heritage-inspired colors, anniversary graphics, and the K-Swiss House identity.
My Role:
Event Branding • Environmental Design • Graphic Design
• Art Direction • Production Design
Tools:
Adobe Illustrator • Adobe Photoshop • Adobe InDesign
What I did:
• Developed a cohesive event visual system combining
K-Swiss heritage branding with the 60th Anniversary identity.
Created a unified anniversary experience that transformed K-Swiss’ 60-year heritage into a contemporary event identity. The system successfully scaled from small branded touchpoints to large environmental installations and helped create a cohesive K-Swiss experience throughout the New York City activation.
• Developed a cohesive event visual system combining
K-Swiss heritage branding with the 60th Anniversary identity.
• Designed environmental graphics, displays, signage, and branded installations for the NYC activation.
• Extended the identity across event collateral, including key cards, door hangers, pillows, pins, and other branded touchpoints.
• Created large-scale graphics for the mobile activation and prepared production-ready artwork across multiple formats.
Outcome:Created a unified anniversary experience that transformed K-Swiss’ 60-year heritage into a contemporary event identity. The system successfully scaled from small branded touchpoints to large environmental installations and helped create a cohesive K-Swiss experience throughout the New York City activation.
