Elevating Athlete Storytelling Through E-Commerce Design:Designed responsive landing pages that connected K-Swiss sponsored athletes with the performance footwear and apparel they wear, creating an engaging shopping experience across desktop and mobile.
My Role:
UX/UI Design • Web Design • Visual Design • Art Direction • Photo Editing
Tools:
Figma • Adobe Photoshop
My Role:
UX/UI Design • Web Design • Visual Design • Art Direction • Photo Editing
Tools:
Figma • Adobe Photoshop
What I did:
• Designed responsive landing pages featuring professional tennis, pickleball, and padel athletes.
• Designed responsive landing pages featuring professional tennis, pickleball, and padel athletes.
• Created clear visual hierarchies that balanced athlete storytelling with product discovery.
• Partnered with marketing teams to maintain brand consistency across seasonal launches and
digital campaigns.
Outcome:
Developed a scalable landing page system that strengthened athlete storytelling, enhanced the online shopping experience, and created a consistent framework for future athlete content.
digital campaigns.
Outcome:
Developed a scalable landing page system that strengthened athlete storytelling, enhanced the online shopping experience, and created a consistent framework for future athlete content.
