Elevating E-Commerce Through Rich Product Storytelling:
Designed Amazon A+ Content experiences for both K-Swiss and KC HiLiTES, creating visually engaging product pages that transformed technical information into compelling shopping experiences. By combining strong visual hierarchy, branded storytelling, and conversion-focused layouts, each A+ experience reinforced brand identity while helping customers better understand product features and benefits.
Designed Amazon A+ Content experiences for both K-Swiss and KC HiLiTES, creating visually engaging product pages that transformed technical information into compelling shopping experiences. By combining strong visual hierarchy, branded storytelling, and conversion-focused layouts, each A+ experience reinforced brand identity while helping customers better understand product features and benefits.
My Role:
E-Commerce Design • Amazon A+ Content • Visual Design • Information Hierarchy • Brand Storytelling • Photo Retouching
Tools:
Adobe Photoshop • Adobe Illustrator • Figma
K-Swiss Amazon A+ Content
What I Did:
• Designed Amazon A+ Content pages that enhanced product storytelling and elevated the online shopping experience.
• Designed Amazon A+ Content pages that enhanced product storytelling and elevated the online shopping experience.
• Created modular layouts using lifestyle imagery, product features, comparison modules, and brand heritage content.
• Developed a consistent design system across multiple footwear categories while maintaining the K-Swiss brand identity.
Outcome:
Created a cohesive Amazon brand experience that improved product presentation, strengthened brand consistency, and delivered a more engaging customer experience.
Outcome:
Created a cohesive Amazon brand experience that improved product presentation, strengthened brand consistency, and delivered a more engaging customer experience.
KC Hilites Amazon A+ Content
What I Did:• Designed Amazon A+ Content pages that showcased technical product features through visually engaging layouts.
• Created modular content using lifestyle photography, comparison charts, and product education to simplify complex information.
• Developed a consistent design system across multiple lighting collections while reinforcing the KC HiLiTES brand
Outcome:
• Built a scalable Amazon A+ experience that strengthened brand consistency, improved product education, and enhanced the online shopping experience.
Outcome:
• Built a scalable Amazon A+ experience that strengthened brand consistency, improved product education, and enhanced the online shopping experience.
