SOCIAL & EMAIL MARKETING CAMPAIGNS
Design assets for social media and email campings showcase new KC products to current and potential customers.
My Role
• Graphic Design • Illustration • Photo & Video editing • Animation
Tools
• Adobe XD • Adobe Illustrator • Adobe Photoshop • Adobe After Effects • Adobe Premiere • Klaviyo
KC Logo Design
Role: Graphic Design | Illustration | Concept Development | Photography
Tools: Adobe Illustrator | Adobe Photoshop | Adobe After Effects
KC Hilights Inc.'s logos distinguish its social branches, from YouTube segments to experiential events.
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Adventure KCamp
Adventure KCamp's branding is a source of inspiration. It incorporates the KC logo to spell out the word "camp", symbolizing the support of the KC community and its ability to make the event possible. The classic three stripes are slanted to represent forward momentum, serve as a beacon pointing the way towards exciting new adventures.
The Original Smiley Face
"The Original" Smiley Face design honors KC's first off-road light, the Daylighter, created by founder Pete Brown in 1970. Pete designed a protective cover with "KC" and "Daylighter," which became the iconic KC Smiley Face.
The new design features sunglasses with the KC logo, hand-drawn letters, and a skewed font to create a smile.
Both smiley faces have become iconic symbols of KC.
Trail Tested
The lightning bolt is designed in the shape of a rugged trail and features the iconic KC yellow, orange, and red stripes, giving it a supercharged appearance. The word "tested" on the lightning bolt uses the bold Bebas font to make it look like an official ink stamp. This logo serves as a seal of approval for vehicles featured in the segment.
